Brand safety tech could have also played a part in opening the door for less cautious advertisers. ![]() It's hard to tell precisely without talking to the IVRose, which didn't return a request for comment, but after chatting with a handful of ad tech experts, it seems possible the company has been targeting popular articles, which would explain why it was so prevalent on the Elle magazine story Sunday night. There are several ways this particular ad simultaneously could have found its way onto the screens of many. But none of these have captured the eye of so many quite like the butt-flap pajamas. I get ads for shirts with sassy sayings, socks referring to farts, outerwear with giant cats wearing scarves or various optical illusions. The ads, which were running through Google Ads for me, were placed because of my "similarity to groups of people the advertiser is trying to reach, according to activity on this device," according to Google. Google pointed to its policies about adult content, which restrict the prominent displaying of sexual body parts (including visible buttocks), but wouldn't say whether this fell within that policy.īut for me, it's just the latest crappy e-commerce ad, which are all over the internet these days. And not just there: She was on a recipe for crock pot shredded chicken. On Twitter, I saw I wasn't alone: Butt-flap pajama lady was finding her way onto the Elle story for all sorts of readers. An ad for "IVRose" featured a woman in a plaid onesie pajama set, with one view from the front and one from the (partially exposed) backside, and the promise of a 70% off sale. I started to notice I was seeing the same one over and over again. Personal Loans for 670 Credit Score or Lowerīeing a Sunday, I was reading the story on my phone, thumbing past the dozens (50, by my count) mobile ad placements. ![]() Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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